prancingpixel is a print-on-demand shop, but that term might not be familiar to many of you. In this section, I want to explain how purchasing a print-on-demand product is different than going into a retail store such as Target--or even Bloomingdale's--and buying a product off their shelves. 

Print-on-Demand (POD) is a method of creating custom products, like clothing and home goods, only when someone orders them. This means that items are not produced until after a customer makes a purchase.

Advantages of Print-On-Demand

Custom and Unique Products:

• Target or Bloomingdale's: These stores stock mass-produced items that are made in large quantities and are available off-the-shelf. You’ll find many identical products in stores of the same general price point. Target sells products for the 'value shopper' and Bloomingdale's provides luxury goods. Though you might not find the same item at both Target and Bloomie's, you might find the Target product at Walmart or the Bloomingdale's product at Neiman-Marcus. 
• Print-on-Demand: Each item is made specifically for you when you order it. This means you get unique designs that you won't find in big retail stores. By shopping at prancingpixel, you are getting my unique artwork on your products and you won't find that anywhere else.

Environmental Impact:

• Target or Bloomingdale's: Mass production can lead to excess inventory that might not sell and could end up as waste.
• Print-on-Demand: My products are only made when there's a demand. This reduces waste because no unsold items are sitting in a warehouse or ending up in a landfill.

Personalized Service:

• Target or Bloomingdale's: You get what’s available on the shelves; there’s no customization, even though either store might be willing to special order something for you.
• Print-on-Demand: This method allows for a more personalized shopping experience. Because every item is printed only when ordered, I can customise products to your tastes by changing the colour or scale of the design. (see my faq on custom orders) 

The main disadvantage of Print-On-Demand is that it lacks immediate gratification. Because it must be made for you, you will have a wait of 1-3 weeks before the product arrives. 

In Summary

When you buy from a print-on-demand store like prancingpixel, you're choosing custom-made, environmentally friendly, and unique items created just for you. While it may take a little longer to receive your order compared to buying from a big retailer, you're supporting sustainable practices and getting something special that stands out from the crowd.

If you have any questions about this or need more explanation, please write to me at sherry@prancingpixel.com